Introducing Localized Pricing
Ian Bouchard
•
August 21, 2025
1 min read
Hackers use Caido in every corner of the world, and we want it to feel equally accessible no matter where you live. That’s why we’re introducing localized pricing.
What is Localized Pricing?
Localized pricing is a way of setting prices based on local economic conditions, so that a subscription feels fair and affordable no matter where you live.
To do this, we’re basing localized pricing on purchasing power parity (PPP), a way of adjusting costs so that our price feels closer to what $20/month or $200/year costs in the US.
Starting with Brazil
We’re beginning this rollout step by step, starting with Brazil, our third largest community of users. With localized pricing, individual plans are dropping by about 50% compared to the USD equivalent.
Here’s the change at a glance:
| Plan | Before (approx. BRL, based on USD) | New Localized Price |
|---|---|---|
| Individual Monthly | ~110 BRL | 55 BRL |
| Individual Yearly | ~1,100 BRL | 550 BRL |
What’s Next
We're starting with Brazil as an experiment, and if it works well, we’ll bring localized pricing to more regions over time.
If Caido feels out of reach where you live, tell us. Your feedback will guide where localized pricing comes next.